What you get
- 15-25 page bespoke PDF covering your specific product × country combination
- Competitive landscape mapping — direct + adjacent competitors per country, market shares where public, channel positioning
- Target distributor short-list — 5-10 ranked candidates with detailed analysis (similar to Premium Match Report but tailored to your competitive situation)
- Reimbursement assessment — DRG, LPP, regional reimbursement ceilings, HTA process, expected listing timeline
- Procurement framework analysis — relevant tender lots, recent wins, framework expiry timing
- Recommended go-to-market sequence — phased entry plan, lead market vs follow-on countries, distributor vs direct vs hybrid decision
- 1-hour Miguel call after PDF delivery — walkthrough + Q&A
- 2 follow-up rounds by email within 60 days
Pricing tiers
Single product × single country€1.500
Single product × 2-3 country cluster€2.000
Single product × pan-European (5+ countries)€2.500-3.000
Multi-product line × country€2.500-3.000
Exact quote depends on competitive complexity, reimbursement depth required, distributor count to evaluate. We confirm in writing before any work starts. Payment via Stripe invoice after scope is agreed.
When to order this vs Country Entry Playbook vs Premium Match Report
- Country Entry Playbook (€499) — you want the country-level overview before you've made decisions. Generic enough to apply to any product type. Good for early evaluation.
- Premium Match Report (€299) — you've used the Matcher, want a deep-dive on your specific shortlist. Distributor-focused, not market-strategy.
- Custom Intelligence Brief (€1.5-3K) — you have a specific product and a strategic decision to make about how to enter. Bespoke, comprehensive, integrates distributor + reimbursement + competitive landscape.
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Why bespoke and not a template product
The Country Playbook and Premium Match Report are templated — they're 80%-fit products that cover the common questions. The Custom Brief exists for the cases where the templated products miss the specific question that matters. Common reasons clients order Custom Brief: (a) novel device class where competitive landscape is unclear, (b) reimbursement-dependent product where listing process is critical, (c) PE/VC evaluating a target where intelligence is asymmetric, (d) hybrid go-to-market decision where direct vs distributor breakeven depends on specifics. If your situation fits one of those, this product fits.
Country Manager · EMS Dental Portugal Affiliate. 9 years European MedTech B2B. Sent annually to teach the playbook in South Korea + Greece.